Some Stories Don’t Start With Design
Some projects don’t begin with wireframes or strategy.
They begin with memory.
Chaurahe Ke Paar was one of those for me.
I grew up in Pune.
And if you’ve lived here long enough, you know Koregaon Park isn’t just a neighbourhood—it’s an emotion. A rhythm.
A set of corners where we grew up, grew out of things, and grew into ourselves.
So when CKP reached out, it didn’t feel like taking on a new project.
It felt like returning to an old chapter.
Koregaon Park, Pune Has Its Own Pulse
I’ve spent years walking these lanes—
Lane 5 for familiar faces, Lane 6 for the occasional surprise,
and the quirky cafés where mismatched furniture somehow made perfect sense.
Koregaon Park isn’t loud. It’s alive.
And only those who’ve lived it will understand the difference.
Chaurahe Ke Paar fits into this ecosystem effortlessly— not trying to be more than it is, not competing for attention, just creating a space where people naturally belong.
That rare feeling was exactly what I wanted people to sense the moment they landed on the website.
The Space Already Knew Who It Was
CKP carries personality in every corner—
the soft lighting, the layered moods, the rooms that seem to recognise you before you recognise them.
Their “This Is Us” page wasn’t marketing. It was truth.
And truth is the easiest thing to design around— you don’t invent it. You honour it.
Partners in Clarity
Working with founders who understand their own culture is a quiet blessing.
Tanishq and Tanya didn’t want a louder brand.
They wanted a more honest one.
They valued community. They valued feeling.
They valued making people comfortable even before they arrived.
Their clarity made the work feel less like execution and more like alignment.
A Digital Walkthrough for a Real Place
We built the website the same way you experience CKP in person—not all at once, but moment by moment.
Scrolls became steps. Sections became rooms. Visuals became invitations.
The “Reserve Table” button stayed gentle and human—never shouting, only guiding.
CKP’s events—open mics, music evenings, sip & paint nights— weren’t treated as add-ons. They are the culture, so they got their own breathing space online too.
When Digital Pulls You Through the Door
The best validation didn’t come from analytics—it came from people walking in saying:
“We saw you online… and felt like visiting in person.” That’s the moment every designer waits for.
When the digital doesn’t overshadow the real—it simply opens the door to it.
Keeping the Momentum Alive
A beautiful website is only the beginning.
So we built the digital marketing groundwork— consistent storytelling, intentional visibility, community touchpoints— ensuring CKP didn’t just exist online, but lived there.
Design opens the door. Marketing helps people walk through it.
A Final Thought
This project felt personal. Familiar. Like building something for a neighbourhood that raised me.
When a space is honest, you don’t shape its identity—you reveal it.
When founders have clarity, you don’t lead them—you align with them.
And when the work roots itself in a place you’ve called home,
it stops feeling like work at all. It feels like returning.
Chaurahe Ke Paar didn’t need reinvention.
It just needed to be felt—by the right people, in the right moment, in the right way.
Visit the website for more information: https://www.chaurahekepaar.in/
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