Messi’s visit to India created massive hype, but raised tough questions about the real impact on Indian football, grassroots development, and national sports growth. This article explores how celebrity-driven events in India often overshadow local players, limit youth football opportunities, and prioritise commercial marketing over long-term football development. It challenges whether India used Messi’s presence to strengthen its football ecosystem, inspire young athletes, or improve the future of sport in the country.

We’re living in a time of polarity — between experience and efficiency. Between vibe and velocity. The challenge for leaders and creators is to design systems that deliver both. To create brands that feel good — but also work well. So maybe the real question isn’t which is better. It’s this: What do people truly remember when they walk away from your brand — the outcome, or the feeling you left behind?